Last month, sporadic technical outages during the first few hours of global Amazon’s Prime Day event were estimated to have cost the E-commerce giant around $90 million. Website downtime for a small E-tailer will, of course, never rack up such an astronomical loss figure, but the relative impact can actually be even more devastating simply because an SME doesn’t have the big brand power that helps the likes of Amazon recover speedily from downtime.
Downtime for an SME, whether that is of your website, network, server or communication systems, may result in serious financial, data and customer losses that can severely set back your business, and even, put you on the unfortunate path to having to close your doors.
The downtime of your technical systems can occur for a number of reasons, including hardware and software failures, human error, cyber-attacks, capacity limitations, geographical power outages, weather-related causes, water and heat damage. While some of these causes may be unavoidable, many of the downtime risks can be mitigated with proper analysis, planning and proactive action.
The risks of downtime need to be properly considered when it comes to all decision-making about your business technology – from the systems you invest in, the software you use, the protections you invest in and choice of ICT service providers to your development and implementation of ICT maintenance and disaster recovery plans.
If this all sounds like something only large enterprises can afford to do, Entrepreneur and Managing Director of Innovo Networks, Damian Michael recommends that SME owners think again. “In the past, many entrepreneurs have found it very challenging to invest in the best quality products and services,” he says, “This has severely limited the business growth and success of SMEs. However, the tech landscape has changed rapidly. Constant innovation and focused market differentiation have notably increased entrepreneurs’ access to affordable best of breed solutions that can empower them to manage their ICT and avoid downtime as well as any big company can.”
Michael points out that choosing the right technology provider is critical. “Today, the technology that businesses deploy affects all their operations and their bottom-line. Worldwide, technology is the greatest driver of business growth and success. If you’re a small business, your chosen tech partner can, therefore, either set your business up for success and to drive growth or restrain your business and set it up for failure.”
Passionate about helping to turn around South Africa’s low rate of SME success, Michael founded Innovo Networks to help bring SMEs to the forefront of technology. “As a leading Cloud Provider, we ensure that we always scope scalable products to manage workloads, as well as offer our clients failover to mitigate risks, failures and downtime,” he says.
It is also important that SMEs have a provider at the forefront of technology who can help them choose affordable best-of-breed products with maximum business efficiency as well as minimum downtime top of mind.
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About Damian Michael
Damian Michael holds a wealth of versatile experience in both the public and the private sector. After completing his apprenticeship in the SA Navy as a radio/radar technician, he worked in sales and senior management positions for ICT operators like Vodacom and MTN and was involved in successfully launching Neotel in South Africa. Since he founded Innovo Networks in 2013, a voice, data and cloud provider, Michael has racked up an impressive list of business and entrepreneur awards to include; Top 10 IT Personality of the Year 2016 and was a finalist in the Entrepreneur of the year awards 2017. Innovo Networks won a bronze award at the ROCCI and FNB Business of the Year Awards 2017, in the technology category for innovation and disruptive ICT solutions. Michael has also been shortlisted in the Innovator of the Year category in the 8th All Africa Business Leader Awards in partnership with CNBC Africa, 2018. When he is not working on taking Innovo Networks to the next level, he is spending his time mentoring youth in various entrepreneur programmes across the country. Damian is also the founder of Food Safety Company, Alvarita, which launched the world’s first portable nitrate and radiation detector in South Africa